HOW TO DOMINATE YOUR MARKET AND OUTRANK YOUR COMPETITORS ON GOOGLE

Ever wondered why some companies pop up on page one of Google while others are stuck way back on page three? Buying ads is an option, but you pay every time someone clicks, with no guarantee of a sale. Furthermore, ranking highly through your own merit (organic rankings) brings in way more customers than pay-per-click ads. 

If you are struggling to get your business noticed online and your competitors consistently outrank you on Google, there is a way to help you gain a much-needed competitive edge.   

My name is Mel Dunkin, and I’m the appointed UK agent for iLeadetal, the foremost lead generation and digital marketing agency in South Africa. In this video, I'll be covering the essentials of optimising a website for Google searches.   

SEO, or Search Engine Optimisation, is one of several tools that are vital for any business seeking to attract new customers. Most people now search for products or services online, and the majority will choose a supplier or manufacturer that appears at or near the top of the Google search results.  Regularly posting search engine optimised content on your website and social media will help you achieve the higher rankings on Google, necessary to increase your visibility and attract more clients.

SEO can be global or local. While the former focuses on helping businesses rank higher in worldwide searches, local SEO targets specific geographic regions, using location-based keywords, local content, citations and backlinks. By contrast, global SEO uses broader, more generic keywords. Incidentally, keywords may be single words, but they are more often phrases, known as long-tail keywords.

For example, a tyre manufacturer in London will want to appear at the top of the search results when Londoners search for "tyres near me". Optimising its online presence for local searchers will help the company rank higher in those searches. Mastering local SEO requires understanding the factors that influence local search rankings. These include backlinks, testimonials, and most importantly, topical keywords. Keyword selection is a critical component of both SEO strategies. To find the right keywords for your business, you need to know those phrases your target audience most often uses when searching for products or services like yours. It requires specialised keyword research tools to identify the keywords people are currently using, which are relevant to a given business. For example, the top keyword for UK tyre manufacturers might be "discounted radial tyres" while a popular credit provider search phrase might be “low-interest loans”.

SEO involves optimising both a webpage's content and its structure to make it more search engine-friendly. This requires both on-page and off-page adjustments.

 Off-page actions involve building high-quality backlinks to a website from authoritative sources, and optimising concealed metadata, like title tags and image descriptions. Backlinks are links from other websites that point to your site, helping to enhance your credibility.   

Search engine optimisation is invaluable to any business, but it requires time and experience that most companies lack. Furthermore, even most freelance SEO specialists in the UK either charge by the hour, which can be somewhat open-ended, or typically ask around £100 for 1,000 words.   

As a South African-based company, iLeadetal operates in South African Rands. So, with the Rand/Pound exchange rate firmly in the UK’s favour, its digital marketing team can meet your needs for around 60% less than the figure you would pay a local SEO specialist. 

If you are serious about attracting more customers, outranking your competitors, and dominating your target market, please call me on +44786 808 299 or complete the online contact form. Alternatively, you can email leah@ileadetal.co.za and include “UK Referral” in the subject line.